Michelle Van Beek is Chief Operations Officer and Business Coach for Profit Rocket. She has been in a leadership role for the past 15 years and truly lives to serve. She is extremely passionate about leadership development and operational strength that drives profitability in a business. She was recruited into the home services industry seven years ago and began as an Office Manager. Despite combating negativity as a female leader in a male-driven industry, she never allowed that to prevent her professional growth and success. She was quickly promoted to General Manager and again to COO, after multiple acquisitions and the start-up of a sister company.

Over the last seven years, she was lucky enough to be part of a large number of best practice groups and worked closely with some of the best business minds in the industry. Each of which, she contributes her incredible professional growth to. Although she was able to hugely contribute to the exponential growth of her organization, she is most proud of the incredible operational strength that she created within it.

She went on to become a John Maxwell Certified Team member and can coach, train and speak on his content. She used her leadership skills to mentor up and coming leaders in the industry and discovered her true passion to help others.

Michelle’s passion to help others on a mass scale, has led her to thrive as a business coach. She uses her knowledge, experience and expertise, to drive profitability, efficiency and growth within the business she works with. She truly feels fulfilled and rewarded on this journey as a business coach, because she gets to contribute everyday to the success of struggling business owners and leaders around her.